Robots Exclusion Protocol Posted on June 4th, 2008

On 3rd June 2008, Google, Microsoft and Yahoo have announced a collaboration to support robots.txt and robot Meta tags. By the end of June 2008, Microsoft will be supporting wildcard * and the ALLOW directive in robots.txt file.

For more information, please visit the links below:

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Search Engine Optimisation – An Introduction Posted on April 28th, 2008

Search engines have become one of the most important parts of today’s internet world. People are using search engines to find basic information to latest research and comparing prices to buying products online. It is very important for your business to have good presence in all search engines especially in Google, MSN and Yahoo. This could be achieved through search engine optimisation known as SEO.

Search engine optimisation is a technique which helps to make your website search engine friendly and eventually increase presence in search engine result pages (SERP). This could be done by modifying your HTML code, so search engine bots can read and index these pages.

Your website content helps search engines to rank your website for specific keywords. Using the right keywords on your website will help to drive qualified traffic through search engines.

SEO consists of different techniques covering various aspects to promote your online business in organic listings of search engines. Main elements to search engine optimisation are as follows:

  • Industry Analysis
  • Keyword Research
  • Optimised Content
  • Code Changes and Enhancement
  • Link Building

This is a very basic post but gives a top level overview. In upcoming posts, I will be covering each element in more detail.

Below are useful links to start your SEO:

 

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Link building secrets Posted on April 21st, 2008

Link building is one of my areas of interest and I like to read good articles and new ideas. I came across this article on People Position Marketing and I recommend reading this article. This will provide some different techniques in link building by leading experts in search engine marketing industry.

http://www.polepositionmarketing.com/seo-sem/link-building-secrets/index.php

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Welcome to the blog Posted on April 16th, 2008

Welcome to my blog. Please see my about page and visit again for the latest information.

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